Autumn foliage (koyo) rivals cherry blossom and is the connoisseur's season — crisp air, brilliant colour and clearer skies. For agents it's the second peak of the year, and one of the most rewarding to sell well.
## Why autumn sells November demand is high and rising, especially among repeat visitors who have done sakura. The colour is spectacular in Kyoto's temples, the Japan Alps, Nikko and Tohoku — and the weather is often the year's most comfortable.
## The timing challenge The colour front moves south and down the mountains across October–November and shifts year to year. Quote foliage dates carefully and build flexibility in — we track the forecast and route clients to where the colour actually is. This is part of our cherry blossom & seasons program.
## Where we route clients - Kyoto temples and gardens at their most photogenic — see Kyoto. - Nikko, Hakone and the Japan Alps for mountain colour. - Tohoku for early, crowd-free foliage.
## How agents package it - Block peak inventory months ahead — November rooms go early. - Quote a date range, not a fixed day, and route to the colour. - Pair with onsen — autumn and hot springs are a perfect match.
Net in your currency, with licensed guides. Reach b2b@explera.jp or +66 93 656 8090, or the B2B portal. IATA 96215733, JATA member.
