The Japan DMC representation programme: represent Explera Japan in your market.
The Japan DMC representation programme is for established travel companies abroad. Introduce B2B travel agents and tour operators in your territory and earn 10% of Explera’s net profit on the Japan bookings they make.
What is the Japan DMC representation programme?
Explera appoints established travel companies in overseas source markets as official representatives of its Japan DMC. They introduce B2B travel agents and tour operators in their territory and earn 10% of Explera’s net profit on attributed bookings. Explera handles Japan operations, pricing, contracting and collections.
Last updated: 4 October 2026
The programme is B2B only. Representatives never sell to, or market to, end travellers in Explera’s name.
From application to appointment in five steps.
Every application is reviewed by our partnerships team. You can follow each step online with your Application ID.
- 01
Apply online
Company, contact and business details, your requested territory and tier. You receive an Application ID by email.
- 02
Documents and KYC
Company registration, tax certificate, director ID, address proof, trade licence and two trade references.
- 03
Review and interview
We score the application, check your references and meet you by video call.
- 04
Agreement
If approved, the representation agreement is signed electronically by you and countersigned by Explera DMC Co., Ltd.
- 05
Onboarding
Portal access, brand kit, product training on our Japan services and your certificate of representation.
Three ways to represent our Japan DMC.
Explera may appoint more than one representative per country and continues to work directly with any agent in any territory.
| Tier | Scope | Exclusivity | Listed on explera.jp |
|---|---|---|---|
| Official Country Representative | One country | Non-exclusive by default. Exclusivity may be granted in writing at Explera’s sole discretion after the first year, and can be withdrawn at any time. | Yes |
| Regional Representative | One state, region or city | Non-exclusive | Yes |
| Referral Partner | Introduces agents only | Non-exclusive | No |
What you get from Explera DMC.
10% of Explera net profit
On every attributed booking from the agents you introduce, paid quarterly. After twelve months the rate may be reviewed on volume, at Explera’s sole discretion.
A listing on explera.jp
Country and Regional Representatives are listed as an Official Representative for their territory while active and in good standing.
Certificate of representation
A digital certificate with a QR code that anyone can scan to confirm your appointment is current.
Brand kit and training
Logos, brand guidelines, a presentation deck, product sheets and online product training on our Japan DMC services.
Representative portal
Your agreement, agent registrations, commission statements, reports and downloads in one place.
A named account manager
One contact at Explera for questions, agent registrations and statements.
Familiarisation trips and printed material are not included. They may be offered at Explera’s discretion, at the representative’s cost or on a cost-shared basis. Explera bears no marketing cost of any kind.
How the 10% commission is calculated.
Net profit is the amount Explera receives from the agent minus every direct cost of that booking: hotels, transport, guides, tickets, activities and meals; supplier and government taxes; payment, bank and remittance fees and FX losses; refunds, compensation and chargebacks; and any commission or discount given to the agent.
| Worked example | Amount |
|---|---|
| Agent pays Explera | USD 2,400 |
| Direct costs | USD 2,000 |
| Explera net profit | USD 400 |
| Representative commission (10%) | USD 40 |
- Attribution. Commission applies only to bookings from agents you register through the portal before their first booking, once Explera has approved and tagged them to you. Untagged, disputed or existing Explera agents earn no commission.
- When it is payable. After Explera has received 100% payment, the services are completed, and 30 days have passed after the travel end date without a complaint or chargeback.
- Zero or negative profit means zero commission. There is no minimum, advance or retainer.
- Clawback and set-off. Commission on a booking later refunded, charged back, unpaid or subject to a claim is reversed, and Explera may set off any amount you owe against commission.
- Payment. Quarterly, within 30 days after the quarter ends, against your invoice. Amounts under USD 100 carry forward. Bank charges, FX and withholding taxes are borne by the representative.
- Statements. Explera’s statements are final unless queried within 15 days. No commission accrues on bookings made after termination.
Eligibility
- A registered travel company, with a trade licence and tax registration.
- At least two years of B2B travel trade experience.
- A demonstrable agent network in the territory, with references.
- A named, dedicated contact person.
- Clean KYC: company registration, directors’ IDs, address proof and bank details.
- Every licence your own country requires for this activity.
What representatives commit to
- Promote Explera to B2B agents in your territory at your own cost, including all marketing, events, travel, staff, advertising and printing.
- Register every introduced agent through the portal before its first booking, and submit a monthly activity report.
- Use Explera’s name and materials only as supplied and approved in writing.
- Never quote, confirm or change prices, make commitments or collect money on Explera’s behalf.
- Never register domains, social handles, email addresses or business names containing “Explera”, and never approach Explera’s hotels or suppliers in Japan directly.
- Comply with local law, data protection (including Thailand’s PDPA) and anti-bribery rules.
Signed by Explera DMC Co., Ltd. under Thai law.
Every representation agreement, for Japan as for every other Explera destination, is signed by Explera DMC Co., Ltd., the group’s Thailand company in Bangkok, and governed by the laws of Thailand. This applies only to the representation agreement. The same company processes your application data under Thailand’s Personal Data Protection Act (PDPA).
Bring Japan to the agents in your market.
Have your company documents ready in PDF, JPG or PNG format, up to 10 MB each. You can save the application and finish it later.
Related pages:
Questions companies ask before applying.
Who can become an Explera DMC representative?
A registered travel company with at least two years of B2B trade experience, an agent network in its territory, trade references and the licences its own country requires. The programme is for companies that work with travel agents and tour operators, not with end travellers.
How is the commission calculated?
Representatives earn 10% of Explera’s net profit on each attributed booking: the amount the agent pays minus all direct costs of that booking. If an agent pays USD 2,400 and the direct costs are USD 2,000, the net profit is USD 400 and the commission is USD 40.
When is commission paid?
Quarterly, within 30 days after the quarter ends, against your invoice. A booking qualifies once Explera has received full payment, the services are completed and 30 days have passed after travel without a complaint or chargeback. Amounts under USD 100 carry forward to the next quarter.
Is the appointment exclusive?
No. Every appointment is non-exclusive by default, Explera may appoint more than one representative per country, and Explera continues to work directly with agents in every territory. For an Official Country Representative, exclusivity may be granted in writing after the first year at Explera’s sole discretion.
Does Explera pay for marketing or familiarisation trips?
No. Representatives bear all their own costs, including marketing, events, travel, staff and printing. Familiarisation trips and printed material are not included; they may be offered at Explera’s discretion, at the representative’s cost or on a cost-shared basis.
Can a representative take payments or confirm bookings?
No. Representatives are independent companies. They may not quote, confirm or change services, or collect any money in Explera’s name. Agents pay Explera directly, only to the official accounts listed on the payment page of this website.
Which company signs the representation agreement?
Explera DMC Co., Ltd., the group’s Thailand company in Bangkok, signs every representation agreement, including those for Japan, and the agreement is governed by Thai law. This applies only to the representation agreement; your application data is processed by the same company under Thailand’s PDPA.
What happens after I apply?
You receive an Application ID by email. Our partnerships team checks your documents and trade references, may ask for more documents, and invites shortlisted applicants to a video interview. Each decision is emailed to you, and you can follow the status on the tracking page with your Application ID and email address.