Japan has more than 2,000 golf courses — the second-largest golfing nation on earth — yet golf tourism here remains a fraction of Thailand's or Vietnam's, mostly because the market has been hard for foreign agents to access: member-oriented clubs, Japanese-only booking channels and an etiquette all of its own. That is precisely the gap a DMC closes. For agents whose clients golf, Japan pairs championship courses with the strongest cultural product in Asia.
What a Japanese golf day looks like
Set expectations first — the rhythm differs from Western golf:
- The halfway lunch. Nearly all rounds break for a proper sit-down lunch at the turn; it is part of the culture, not a delay. Menus at good clubs are excellent.
- Caddies and carts. Traditional clubs assign forecaddies (often guiding four players with one cart); modern resort courses offer self-drive carts, increasingly with fairway access.
- The bath. Every clubhouse has a large communal bath — the round properly ends with a soak. Brief clients with the onsen etiquette guide.
- Dress and pace. Collared shirts, jackets at the door of prestige clubs, and punctual tee times. Explera's documentation covers each club's specifics.

Where to play
Around Mount Fuji — the signature setting: courses at the mountain's foot play toward the cone all day. Combine with a lakeside hotel or ryokan for the classic Fuji stay.
Kanto (Tokyo access) — hundreds of courses within 60–90 minutes of the capital across Chiba, Ibaraki and Saitama, including past tournament venues; ideal for extending a business trip or a Tokyo-based itinerary.
Kansai — historic clubs in the hills between Kyoto, Osaka and Kobe; golf mornings pair with Kyoto temple afternoons better than anywhere else in the country.
Hokkaido — summer golf in 24°C air while the rest of Asia swelters; resort clusters near Niseko and Sapporo make a natural green-season counterpart to the ski winters.
Miyazaki and Okinawa — winter golf: southern courses stay warm November–March, with Okinawa adding beach resorts alongside.

How agents package it
The formula that sells: golf every second day. Play–culture–play pacing keeps non-golfing partners happy and lets Explera weave in food experiences, onsen and a bullet-train transfer between regions. A typical 8-night program: two rounds at Fuji, one in Kansai, with Tokyo and Kyoto touring between. Clubs, tee times, caddies, club rental (premium Japanese brands), competition scoring and non-golfer programs all arranged under one net quote.
FAQ
How is a round of golf in Japan different from Western golf? Nearly all rounds break for a sit-down lunch at the turn, traditional clubs assign forecaddies, and every clubhouse has a communal bath where the round properly ends. Collared shirts, jackets at the door of prestige clubs and punctual tee times are expected.
Where can clients play golf in Japan in winter and summer? Miyazaki and Okinawa are the winter options, with southern courses staying warm from November to March and Okinawa adding beach resorts. In summer, Hokkaido offers golf in 24°C air, with resort clusters near Niseko and Sapporo.
How should agents pace a golf tour for golfers and non-golfers? The formula that sells is golf every second day. Play, culture, play pacing keeps non-golfing partners happy and leaves room for food, onsen and a bullet-train transfer. A typical 8-night programme has two rounds at Fuji, one in Kansai, with Tokyo and Kyoto touring between.
Golf briefs to b2b@explera.jp, WhatsApp +66 93 656 8090, or the B2B portal. Net rates in 14 currencies. IATA 96215733, ASTA member 900408341.